{"id":4178,"date":"2024-04-28T17:33:22","date_gmt":"2024-04-28T22:33:22","guid":{"rendered":"https:\/\/cirics.uqo.ca\/anna-margulis\/"},"modified":"2025-02-07T10:04:09","modified_gmt":"2025-02-07T15:04:09","slug":"anna-margulis","status":"publish","type":"page","link":"https:\/\/cirics.uqo.ca\/en\/anna-margulis\/","title":{"rendered":"Anna Margulis"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4178\" class=\"elementor elementor-4178 elementor-2477\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e09216a e-flex e-con-boxed e-con e-parent\" data-id=\"e09216a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9386cfe elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"9386cfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea9c07d elementor-widget elementor-widget-heading\" data-id=\"ea9c07d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Welcome<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70e53c3 elementor-widget elementor-widget-text-editor\" data-id=\"70e53c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If needed, this section can contain some or all of the following:<\/p>\n<ul>\n<li>A large, engaging image of the university, department, or an abstract representation of the academic field can set a professional and inspiring tone.<\/li>\n<li>A brief welcome message or introduction that explains what visitors will find on the page. This could be a short paragraph detailing the purpose of the page, such as highlighting the academic and research achievements of the faculty.<\/li>\n<li>Key facts, achievements or statistics about the professor or department. For instance, number of published papers, years of experience, key projects, or awards won.<\/li>\n<li>Interactive timeline that highlights major milestones, such as significant publications, awards, and other achievements.<\/li>\n<li>A short video where the professor introduces themselves and talk about their work and interests providing a personal touch, and making the page more engaging and approachable.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b8f585 e-flex e-con-boxed e-con e-parent\" data-id=\"9b8f585\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-99badd5 e-con-full my-profs-page-image-card e-flex e-con e-child\" data-id=\"99badd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8d58ce eael-team-align-centered elementor-widget elementor-widget-eael-team-member\" data-id=\"d8d58ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-team-member.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t<div id=\"eael-team-member-d8d58ce\" class=\"eael-team-item eael-team-members-simple team-avatar-rounded\">\n\t\t<div class=\"eael-team-item-inner\">\n\t\t\t<div class=\"eael-team-image\">\n\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cirics.uqo.ca\/wp-content\/uploads\/2024\/04\/Anna_Margulis-300x300-1.webp\" alt=\"\">\n\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<div class=\"eael-team-content\">\n\t\t\t\t<h2 class=\"eael-team-member-name\">Anna Margulis<\/h2><h3 class=\"eael-team-member-position\"><span>Professor<\/span><br> Universit\u00e9 du Qu\u00e9bec en Outaouais (UQO)<br> Department of Administrative Sciences<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"eael-team-member-social-profiles\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"eael-team-member-social-link\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uqo.ca\/profil\/margan01\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-university\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M496 128v16a8 8 0 0 1-8 8h-24v12c0 6.627-5.373 12-12 12H60c-6.627 0-12-5.373-12-12v-12H24a8 8 0 0 1-8-8v-16a8 8 0 0 1 4.941-7.392l232-88a7.996 7.996 0 0 1 6.118 0l232 88A8 8 0 0 1 496 128zm-24 304H40c-13.255 0-24 10.745-24 24v16a8 8 0 0 0 8 8h464a8 8 0 0 0 8-8v-16c0-13.255-10.745-24-24-24zM96 192v192H60c-6.627 0-12 5.373-12 12v20h416v-20c0-6.627-5.373-12-12-12h-36V192h-64v192h-64V192h-64v192h-64V192H96z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"eael-team-member-social-link\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/annamargulis%20\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<p class=\"eael-team-text\">Anna Margulis holds a Ph.D. from 2019. in Business Administration from UQAM, specializing in marketing. A regular professor at UQO since 2018, and having recently published in top-ranked international journals in her field (Journal of Business Review and Ethics and Information Technology), she brings to our team her expertise in digital technologies applied to interactive marketing, particularly touching on the challenges of cybersecurity and privacy in the consumer relationship for products and services in all types of organizations. She will head up Axis 3, \"Consumers and trust\".<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aaa41d5 e-con-full my-profs-page-publ-card e-flex e-con e-child\" data-id=\"aaa41d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a474f56 elementor-widget elementor-widget-heading\" data-id=\"a474f56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Productions included in the research:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce5ef54 elementor-widget elementor-widget-text-editor\" data-id=\"ce5ef54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><strong>AUT<\/strong> (Other), BRE (Patent), <strong>CAC<\/strong> (Refereed publications in conference proceedings), <strong>CNA<\/strong> (Non-refereed paper), <strong>COC<\/strong> (Contribution to a collective work), <strong>COF<\/strong> (Refereed paper), <strong>CRE<\/strong>, <strong>GRO<\/strong>, <strong>LIV<\/strong> (Book), <strong>RAC<\/strong> (Refereed journal), <strong>RAP<\/strong> (Research report), <strong>RSC<\/strong> (Non-refereed journal).<\/p>\n<p style=\"text-align: center;\"><span style=\"text-shadow: 1px 1px 2px gray;\">Year: 1975 to 2024<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-107306a elementor-align-center my-prof-publ-but elementor-widget elementor-widget-button\" data-id=\"107306a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/cirics.uqo.ca\/publications\/?tsr=&#038;auth=410\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-book-open\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M542.22 32.05c-54.8 3.11-163.72 14.43-230.96 55.59-4.64 2.84-7.27 7.89-7.27 13.17v363.87c0 11.55 12.63 18.85 23.28 13.49 69.18-34.82 169.23-44.32 218.7-46.92 16.89-.89 30.02-14.43 30.02-30.66V62.75c.01-17.71-15.35-31.74-33.77-30.7zM264.73 87.64C197.5 46.48 88.58 35.17 33.78 32.05 15.36 31.01 0 45.04 0 62.75V400.6c0 16.24 13.13 29.78 30.02 30.66 49.49 2.6 149.59 12.11 218.77 46.95 10.62 5.35 23.21-1.94 23.21-13.46V100.63c0-5.29-2.62-10.14-7.27-12.99z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">All publications<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb6a7a7 elementor-widget elementor-widget-heading\" data-id=\"eb6a7a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Selected publications<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ef351 elementor-widget elementor-widget-shortcode\" data-id=\"29ef351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"teachpress_pub_list\"><form name=\"tppublistform\" method=\"get\"><a name=\"tppubs\" id=\"tppubs\"><\/a><\/form><table class=\"teachpress_publication_list\"><tr>\r\n                    <td>\r\n                        <h3 class=\"tp_h3\" id=\"tp_h3_2024\">2024<\/h3>\r\n                    <\/td>\r\n                <\/tr><tr class=\"tp_publication tp_publication_inproceedings\"><td class=\"tp_pub_info\"><p class=\"tp_pub_author\"> Margulis, A.;  Khoushinsky, L.;  Laroche, M.;  Boeck, H.<\/p><p class=\"tp_pub_title\">Getting The Best Of Both Worlds: Consumer Satisfaction And Loyalty In Mixed-Reality Banking. <span class=\"tp_pub_type tp_  inproceedings\">Proceedings Article<\/span> <\/p><p class=\"tp_pub_additional\"><span class=\"tp_pub_additional_in\">In: <\/span><span class=\"tp_pub_additional_booktitle\">Academy of Marketing Conference 2024, <\/span><span class=\"tp_pub_additional_address\">Cardiff, UK, <\/span><span class=\"tp_pub_additional_year\">2024<\/span>.<\/p><p class=\"tp_pub_menu\"><span class=\"tp_bibtex_link\"><a id=\"tp_bibtex_sh_487\" class=\"tp_show\" onclick=\"teachpress_pub_showhide('487','tp_bibtex')\" title=\"Show BibTeX entry\" style=\"cursor:pointer;\">BibTeX<\/a><\/span><\/p><div class=\"tp_bibtex\" id=\"tp_bibtex_487\" style=\"display:none;\"><div class=\"tp_bibtex_entry\"><pre>@inproceedings{margulis_getting_2024,<br \/>\r\ntitle = {Getting The Best Of Both Worlds: Consumer Satisfaction And Loyalty In Mixed-Reality Banking.},<br \/>\r\nauthor = {A. Margulis and L. Khoushinsky and M. Laroche and H. Boeck},<br \/>\r\nyear  = {2024},<br \/>\r\ndate = {2024-01-01},<br \/>\r\nbooktitle = {Academy of Marketing Conference 2024},<br \/>\r\naddress = {Cardiff, UK},<br \/>\r\nkeywords = {},<br \/>\r\npubstate = {published},<br \/>\r\ntppubtype = {inproceedings}<br \/>\r\n}<br \/>\r\n<\/pre><\/div><p class=\"tp_close_menu\"><a class=\"tp_close\" onclick=\"teachpress_pub_showhide('487','tp_bibtex')\">Close<\/a><\/p><\/div><\/td><\/tr><tr>\r\n                    <td>\r\n                        <h3 class=\"tp_h3\" id=\"tp_h3_2023\">2023<\/h3>\r\n                    <\/td>\r\n                <\/tr><tr class=\"tp_publication tp_publication_inproceedings\"><td class=\"tp_pub_info\"><p class=\"tp_pub_author\"> Margulis, A.;  Bakpayev, M.;  Antsygina, O.<\/p><p class=\"tp_pub_title\">Interactive Marketing for Senior Consumers: Discovering Privacy Concerns. <span class=\"tp_pub_type tp_  inproceedings\">Proceedings Article<\/span> <\/p><p class=\"tp_pub_additional\"><span class=\"tp_pub_additional_in\">In: <\/span><span class=\"tp_pub_additional_booktitle\">Pre-Conference Workshop on Consumer Privacy, Association for Consumer Research (ACR) Conference 2023, <\/span><span class=\"tp_pub_additional_address\">Seatlle WA, USA, <\/span><span class=\"tp_pub_additional_year\">2023<\/span>.<\/p><p class=\"tp_pub_menu\"><span class=\"tp_bibtex_link\"><a id=\"tp_bibtex_sh_486\" class=\"tp_show\" onclick=\"teachpress_pub_showhide('486','tp_bibtex')\" title=\"Show BibTeX entry\" style=\"cursor:pointer;\">BibTeX<\/a><\/span><\/p><div class=\"tp_bibtex\" id=\"tp_bibtex_486\" style=\"display:none;\"><div class=\"tp_bibtex_entry\"><pre>@inproceedings{margulis_interactive_2023,<br \/>\r\ntitle = {Interactive Marketing for Senior Consumers: Discovering Privacy Concerns.},<br \/>\r\nauthor = {A. Margulis and M. Bakpayev and O. Antsygina},<br \/>\r\nyear  = {2023},<br \/>\r\ndate = {2023-01-01},<br \/>\r\nbooktitle = {Pre-Conference Workshop on Consumer Privacy, Association for Consumer Research (ACR) Conference 2023},<br \/>\r\naddress = {Seatlle WA, USA},<br \/>\r\nkeywords = {},<br \/>\r\npubstate = {published},<br \/>\r\ntppubtype = {inproceedings}<br \/>\r\n}<br \/>\r\n<\/pre><\/div><p class=\"tp_close_menu\"><a class=\"tp_close\" onclick=\"teachpress_pub_showhide('486','tp_bibtex')\">Close<\/a><\/p><\/div><\/td><\/tr><tr>\r\n                    <td>\r\n                        <h3 class=\"tp_h3\" id=\"tp_h3_2022\">2022<\/h3>\r\n                    <\/td>\r\n                <\/tr><tr class=\"tp_publication tp_publication_inproceedings\"><td class=\"tp_pub_info\"><p class=\"tp_pub_author\"> Margulis, A.;  Bakpayev, M.<\/p><p class=\"tp_pub_title\">Interactive Marketing and Changing Landscape of Consumer-Firm Relations through Consumer Culture Theory Lens: Structured Abstract. <span class=\"tp_pub_type tp_  inproceedings\">Proceedings Article<\/span> <\/p><p class=\"tp_pub_additional\"><span class=\"tp_pub_additional_in\">In: <\/span><span class=\"tp_pub_additional_booktitle\">2022 Academy of Marketing Science Annual Conference, <\/span><span class=\"tp_pub_additional_address\">Monterey, CA, USA, <\/span><span class=\"tp_pub_additional_year\">2022<\/span>.<\/p><p class=\"tp_pub_menu\"><span class=\"tp_bibtex_link\"><a id=\"tp_bibtex_sh_488\" class=\"tp_show\" onclick=\"teachpress_pub_showhide('488','tp_bibtex')\" title=\"Show BibTeX entry\" style=\"cursor:pointer;\">BibTeX<\/a><\/span><\/p><div class=\"tp_bibtex\" id=\"tp_bibtex_488\" style=\"display:none;\"><div class=\"tp_bibtex_entry\"><pre>@inproceedings{margulis_interactive_2022,<br \/>\r\ntitle = {Interactive Marketing and Changing Landscape of Consumer-Firm Relations through Consumer Culture Theory Lens: Structured Abstract.},<br \/>\r\nauthor = {A. Margulis and M. Bakpayev},<br \/>\r\nyear  = {2022},<br \/>\r\ndate = {2022-01-01},<br \/>\r\nbooktitle = {2022 Academy of Marketing Science Annual Conference},<br \/>\r\naddress = {Monterey, CA, USA},<br \/>\r\nkeywords = {},<br \/>\r\npubstate = {published},<br \/>\r\ntppubtype = {inproceedings}<br \/>\r\n}<br \/>\r\n<\/pre><\/div><p class=\"tp_close_menu\"><a class=\"tp_close\" onclick=\"teachpress_pub_showhide('488','tp_bibtex')\">Close<\/a><\/p><\/div><\/td><\/tr><tr>\r\n                    <td>\r\n                        <h3 class=\"tp_h3\" id=\"tp_h3_2021\">2021<\/h3>\r\n                    <\/td>\r\n                <\/tr><tr class=\"tp_publication tp_publication_inproceedings\"><td class=\"tp_pub_info\"><p class=\"tp_pub_author\"> Bakpayev, M.;  Margulis, A.;  Podolska, O.<\/p><p class=\"tp_pub_title\">Transforming Homo Mechanicus into Homo Ludens: Assembling Playfulness for Self-Care. <span class=\"tp_pub_type tp_  inproceedings\">Proceedings Article<\/span> <\/p><p class=\"tp_pub_additional\"><span class=\"tp_pub_additional_in\">In: <\/span><span class=\"tp_pub_additional_booktitle\">The Association for Consumer Research (ACR) Conference 2021, <\/span><span class=\"tp_pub_additional_address\">Seattle, WA, USA, <\/span><span class=\"tp_pub_additional_year\">2021<\/span>.<\/p><p class=\"tp_pub_menu\"><span class=\"tp_bibtex_link\"><a id=\"tp_bibtex_sh_485\" class=\"tp_show\" onclick=\"teachpress_pub_showhide('485','tp_bibtex')\" title=\"Show BibTeX entry\" style=\"cursor:pointer;\">BibTeX<\/a><\/span><\/p><div class=\"tp_bibtex\" id=\"tp_bibtex_485\" style=\"display:none;\"><div class=\"tp_bibtex_entry\"><pre>@inproceedings{bakpayev_transforming_2021,<br \/>\r\ntitle = {Transforming Homo Mechanicus into Homo Ludens: Assembling Playfulness for Self-Care.},<br \/>\r\nauthor = {M. Bakpayev and A. Margulis and O. Podolska},<br \/>\r\nyear  = {2021},<br \/>\r\ndate = {2021-01-01},<br \/>\r\nbooktitle = {The Association for Consumer Research (ACR) Conference 2021},<br \/>\r\naddress = {Seattle, WA, USA},<br \/>\r\nkeywords = {},<br \/>\r\npubstate = {published},<br \/>\r\ntppubtype = {inproceedings}<br \/>\r\n}<br \/>\r\n<\/pre><\/div><p class=\"tp_close_menu\"><a class=\"tp_close\" onclick=\"teachpress_pub_showhide('485','tp_bibtex')\">Close<\/a><\/p><\/div><\/td><\/tr><tr>\r\n                    <td>\r\n                        <h3 class=\"tp_h3\" id=\"tp_h3_2020\">2020<\/h3>\r\n                    <\/td>\r\n                <\/tr><tr class=\"tp_publication tp_publication_article\"><td class=\"tp_pub_info\"><p class=\"tp_pub_author\"> Margulis, A.;  Boeck, H.;  Laroche, M.<\/p><p class=\"tp_pub_title\"><a class=\"tp_title_link\" onclick=\"teachpress_pub_showhide('363','tp_abstract')\" style=\"cursor:pointer;\">Connecting with consumers using ubiquitous technology: A new model to forecast consumer reaction<\/a> <span class=\"tp_pub_type tp_  article\">Journal Article<\/span> <\/p><p class=\"tp_pub_additional\"><span class=\"tp_pub_additional_in\">In: <\/span><span class=\"tp_pub_additional_journal\">Journal of Business Research, <\/span><span class=\"tp_pub_additional_volume\">vol. 121, <\/span><span class=\"tp_pub_additional_pages\">pp. 448\u2013460, <\/span><span class=\"tp_pub_additional_year\">2020<\/span>, <span class=\"tp_pub_additional_issn\">ISSN: 01482963 (ISSN)<\/span><span class=\"tp_pub_additional_note\">, (Publisher: Elsevier Inc.)<\/span>.<\/p><p class=\"tp_pub_menu\"><span class=\"tp_abstract_link\"><a id=\"tp_abstract_sh_363\" class=\"tp_show\" onclick=\"teachpress_pub_showhide('363','tp_abstract')\" title=\"Show abstract\" style=\"cursor:pointer;\">Abstract<\/a><\/span> | <span class=\"tp_bibtex_link\"><a id=\"tp_bibtex_sh_363\" class=\"tp_show\" onclick=\"teachpress_pub_showhide('363','tp_bibtex')\" title=\"Show BibTeX entry\" style=\"cursor:pointer;\">BibTeX<\/a><\/span>  |  <span class=\"tp_pub_links_label\">Links: <\/span><a class=\"tp_pub_link\" href=\"https:\/\/www.scopus.com\/inward\/record.uri?eid=2-s2.0-85065514333&amp;doi=10.1016%2fj.jbusres.2019.04.019&amp;partnerID=40&amp;md5=9f6e0794e6af569075bfb2541fc4793d\" title=\"https:\/\/www.scopus.com\/inward\/record.uri?eid=2-s2.0-85065514333&amp;doi=10.1016%2fj.jbusres.2019.04.019&amp;partnerID=40&amp;md5=9f6e0794e6af569075bfb2541fc4793d\" target=\"_blank\"><i class=\"fas fa-globe\"><\/i><\/a><a class=\"tp_pub_link\" href=\"https:\/\/dx.doi.org\/10.1016\/j.jbusres.2019.04.019\" title=\"Follow DOI:10.1016\/j.jbusres.2019.04.019\" target=\"_blank\"><i class=\"ai ai-doi\"><\/i><\/a><\/span><\/p><div class=\"tp_bibtex\" id=\"tp_bibtex_363\" style=\"display:none;\"><div class=\"tp_bibtex_entry\"><pre>@article{margulis_connecting_2020,<br \/>\r\ntitle = {Connecting with consumers using ubiquitous technology: A new model to forecast consumer reaction},<br \/>\r\nauthor = {A. Margulis and H. Boeck and M. Laroche},<br \/>\r\nurl = {https:\/\/www.scopus.com\/inward\/record.uri?eid=2-s2.0-85065514333&doi=10.1016%2fj.jbusres.2019.04.019&partnerID=40&md5=9f6e0794e6af569075bfb2541fc4793d},<br \/>\r\ndoi = {10.1016\/j.jbusres.2019.04.019},<br \/>\r\nissn = {01482963 (ISSN)},<br \/>\r\nyear  = {2020},<br \/>\r\ndate = {2020-01-01},<br \/>\r\njournal = {Journal of Business Research},<br \/>\r\nvolume = {121},<br \/>\r\npages = {448\u2013460},<br \/>\r\npublisher = {Elsevier Inc.},<br \/>\r\nabstract = {Firms increasingly use ubiquitous technology in marketing to interact with consumers, locate and identify them, push promotions, and gather detailed purchasing data. This increased connectivity through ubiquitous technology creates a new bond between consumers and firms. Although most consumers willingly accept this connection, some perceive it as unwanted proximity, qualify it as intrusive, and consequently refuse to engage with firms. This research is intended to support firms that are interested in implementing ubiquitous technology in their marketing activities. We propose a new consumer response model, confirm a good fit with the data, and its stability in the presence of socio-demographic moderators using structural equations and multi-group analyses. This model is a tool that accurately captures the optimal settings of ubiquitous technology use and enables firms to efficiently predict consumer reactions to this technology, handily design implementation, and provide an improved customer experience. \u00a9 2019 Elsevier Inc.},<br \/>\r\nnote = {Publisher: Elsevier Inc.},<br \/>\r\nkeywords = {},<br \/>\r\npubstate = {published},<br \/>\r\ntppubtype = {article}<br \/>\r\n}<br \/>\r\n<\/pre><\/div><p class=\"tp_close_menu\"><a class=\"tp_close\" onclick=\"teachpress_pub_showhide('363','tp_bibtex')\">Close<\/a><\/p><\/div><div class=\"tp_abstract\" id=\"tp_abstract_363\" style=\"display:none;\"><div class=\"tp_abstract_entry\">Firms increasingly use ubiquitous technology in marketing to interact with consumers, locate and identify them, push promotions, and gather detailed purchasing data. This increased connectivity through ubiquitous technology creates a new bond between consumers and firms. Although most consumers willingly accept this connection, some perceive it as unwanted proximity, qualify it as intrusive, and consequently refuse to engage with firms. This research is intended to support firms that are interested in implementing ubiquitous technology in their marketing activities. We propose a new consumer response model, confirm a good fit with the data, and its stability in the presence of socio-demographic moderators using structural equations and multi-group analyses. This model is a tool that accurately captures the optimal settings of ubiquitous technology use and enables firms to efficiently predict consumer reactions to this technology, handily design implementation, and provide an improved customer experience. \u00a9 2019 Elsevier Inc.<\/div><p class=\"tp_close_menu\"><a class=\"tp_close\" onclick=\"teachpress_pub_showhide('363','tp_abstract')\">Close<\/a><\/p><\/div><\/td><\/tr><\/table><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5558b72 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"5558b72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92ea5b7 elementor-widget elementor-widget-heading\" data-id=\"92ea5b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Some Heading<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de7d7a3 elementor-widget elementor-widget-text-editor\" data-id=\"de7d7a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If needed, this section can contain some or all of the following:<\/p>\n<ul>\n<li>Recent news, updates, or upcoming events related to the professor or their department, such as guest lectures, seminars, and conferences.<\/li>\n<li>Social media feed.<\/li>\n<li>A quote from the professor about their philosophy on education and research or a testimonial from a peer or student adding a personal and inspirational element to the page, placing this information just above the share icons can give visitors current and relevant reasons to engage and share.<\/li>\n<li>Call to Action to attend or participate in some even.<\/li>\n<li>Contact Form<\/li>\n<li>Subscribe form<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-931098e e-flex e-con-boxed e-con e-parent\" data-id=\"931098e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccca712 elementor-widget__width-auto eael-dual-header-content-align-center elementor-widget elementor-widget-eael-dual-color-header\" data-id=\"ccca712\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-dual-color-header.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"eael-dual-header\">\n\t\t\t\t<h2 class=\"title eael-dch-title\"><span class=\"eael-dch-title-text eael-dch-title-lead lead solid-color\">Share Professor Anna Margulis<\/span> <span class=\"eael-dch-title-text\">publications with your network!<\/span><\/h2><div class=\"eael-dch-separator-wrap\"><span class=\"separator-one\"><\/span>\n\t\t\t<span class=\"separator-two\"><\/span><\/div>\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Welcome If needed, this section can contain some or all of the following: A large, engaging image of the university, department, or an abstract representation of the academic field can set a professional and inspiring tone. A brief welcome message or introduction that explains what visitors will find on the page. This could be a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4178","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/cirics.uqo.ca\/en\/wp-json\/wp\/v2\/pages\/4178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cirics.uqo.ca\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cirics.uqo.ca\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cirics.uqo.ca\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cirics.uqo.ca\/en\/wp-json\/wp\/v2\/comments?post=4178"}],"version-history":[{"count":1,"href":"https:\/\/cirics.uqo.ca\/en\/wp-json\/wp\/v2\/pages\/4178\/revisions"}],"predecessor-version":[{"id":4180,"href":"https:\/\/cirics.uqo.ca\/en\/wp-json\/wp\/v2\/pages\/4178\/revisions\/4180"}],"wp:attachment":[{"href":"https:\/\/cirics.uqo.ca\/en\/wp-json\/wp\/v2\/media?parent=4178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}