It won’t be a nuclear bomb. It will be the water in which the frog bathes. The impact of artificial intelligence (AI) may be more gradual and insidious than sudden and explosive. Depending on how the digital giants plan to market them over the next few months, generative AI applications will only raise the temperature of the water.
The English-speaking webosphere has already found a word to describe this emergence of digital content created from scratch by generative AI: it’s called ” slop “. In French, we could say “résidus”, or “rejets”. Content with no real value, created only to fill a void in the digital space.
Generative and creative
It starts with mundane content, such as a cover letter accompanying your CV when applying for a job. “Point our AI at your LinkedIn account and it will even write your CV for you,” suggested a Google representative last week, touting the effectiveness of its Gemini Live application.
SMEs might be interested too: a hotel could decorate its walls with cheap, royalty-free fake paintings. The girl with the pearl and American Gothic would have a field day. A trendy boutique could play background music without paying royalties to any artist.
You might even be able to get away from some thankless family chores,” added the Google representative. An automated dialog will entertain your elderly mother who complains, alone in her retirement home, that she can’t phone you every day.
These are very concrete examples of the use of generative AI cited these days by representatives of Google, Microsoft and OpenAI to convince the public and businesses to adopt their technology.. . Source