de Recherche et d’Innovation
en Cybersécurité et Société
Bienvenu
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Anna Margulis
Professeure
Université du Québec en Outaouais (UQO)
Département des sciences administratives
Anna Margulis détient depuis 2019 un Ph.D. en administration des affaires de l’UQAM, spécialisée en marketing. Professeure régulière à l’UQO depuis 2018, et ayant publié récemment dans des revues internationales les mieux classées dans son domaine (Journal of Business Review et Ethics and Information Technology), elle apporte à notre équipe son expertise sur les technologies numériques appliquées au marketing interactif, en particulier touchant les défis de cybersécurité et de la protection de la vie privée dans la relation de consommation de produits et services dans tout type d’organisation. Elle dirigera l’axe 3 « Consommateurs.e.s et confiance » .
Productions incluses dans la recherche:
AUT (Autres), BRE (Brevet), CAC (Publications arbitrées dans des actes de colloque), CNA (Communication non arbitrée), COC (Contribution à un ouvrage collectif), COF (Communication arbitrée), CRE, GRO, LIV (Livre), RAC (Revue avec comité de lecture), RAP (Rapport de recherche), RSC (Revue sans comité de lecture).
Année : 1975 à 2026
Publications sélectionnées
2024 |
Getting The Best Of Both Worlds: Consumer Satisfaction And Loyalty In Mixed-Reality Banking. Article d'actes Dans: Academy of Marketing Conference 2024, Cardiff, UK, 2024. |
Getting The Best Of Both Worlds: Consumer Satisfaction And Loyalty In Mixed-Reality Banking. Article d'actes Dans: Academy of Marketing Conference 2024, Cardiff, UK, 2024. |
2023 |
Interactive Marketing for Senior Consumers: Discovering Privacy Concerns. Article d'actes Dans: Pre-Conference Workshop on Consumer Privacy, Association for Consumer Research (ACR) Conference 2023, Seatlle WA, USA, 2023. |
Interactive Marketing for Senior Consumers: Discovering Privacy Concerns. Article d'actes Dans: Pre-Conference Workshop on Consumer Privacy, Association for Consumer Research (ACR) Conference 2023, Seatlle WA, USA, 2023. |
2022 |
Interactive Marketing and Changing Landscape of Consumer-Firm Relations through Consumer Culture Theory Lens: Structured Abstract. Article d'actes Dans: 2022 Academy of Marketing Science Annual Conference, Monterey, CA, USA, 2022. |
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