@inproceedings{koplyay_management_2023,

title = {MANAGEMENT OF CHANGE IN A MARKET: CASE OF THE HI-TECH INDUSTRY},

author = {T. Koplyay and M. Malouin and L. Koplyay and S. Cohn},

editor = {Ng E. H. Zhang H. Natarajan G.},

url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85188520101&partnerID=40&md5=e6847582d180df9277a0778f1ef7a892},

isbn = {9798985333466},

year  = {2023},

date = {2023-01-01},

booktitle = {Proceedings of the American Society for Engineering Management 2023 International Annual Conference and 44th Annual Meeting: Climbing Higher with Engineering Management},

pages = {50–59},

publisher = {American Society for Engineering Management},

abstract = {Change is a constant within markets and even more so in hi-tech markets. However, there are limits to how much change firms can handle, or even notice before it's too late. This article will trace the evolution of change along the lifecycle in the hi-tech industry and identify the extent firms can cope with the frequency, magnitude, and cumulative effects of change. This article will also describe the different types of change that occur in markets, the natural market impediments that can hinder a firm's adaptation. Essentially, it will explore how firms manage change in relation to the market, which can range from hardly discernible change like the whisper change signal to internal stress factors that induce unnecessary change. Likewise, we will map the response to change during with the market transients, which can influence a firm's adaptive process and survivability. A key contribution of this paper is the introduction of two methods that can be utilized by firms to measure the nature, expected magnitude, and the directionality of pending change required for effective strategic adaptation. One method focuses on the SPACE tool for mapping the situation of the firm in its market environment. The second method, CVGA, maps the firm in its targeted multi-dimensional competitive space to reveal the dangers it faces from elements like insufficient competitor knowledge, internal executive misalignments, and the misdirection of investments to achieve competitive value. Copyright © American Society for Engineering Management, 2023.},

keywords = {Change affecting firm, Change signal, Clockface, Commerce, CVGA, Hi-tech, Investments, Life cycle, Life cycle theories, Management of change, Market case, Market changes, SPACE},

pubstate = {published},

tppubtype = {inproceedings}

}